Kotick: Only 30% of Activision's Profits Come from Consoles
In the face of flagging console sales, Activision master Bobby Kotick isn't worried – later on each, less than half of Activision's money comes from consoles.
We may every last be basking in the Charles William Post-E3 glow of our favored hobby here, merely let's non forget that just two short months ago, the videogame industry had the fourth largest sales crash since they started trailing that sort of thing. Console sales and sales of disc-based media are slowing land … simply when asked aside the Wall Street Journal if helium was concerned, Bobby Kotick said he wasn't: "I care a good deal less [about console retail sales]. It put-upon to be, I would sacredly view weekly retail sell-through with data, but information technology's a very small part of our business now."
In fact, he unconcealed to the Journal just how small a part of Activision's business consoles really were. "Nowadays, probably 70 percent of our operating profit comes from non-comfort-settled videogames. And so, while you might see a month-to-month modification or volatility against expectations, that doesn't really get us too concerned."
Considering just how many console titles Activision publishes – and just how staggeringly well Modern Warfare 2 sold last year – that really is an incredible command. It posterior't flatbottom be explained away by interpreting Kotick's comment as referring to not-retail DLC for consoles like the ridiculously popular "Stimulus Package" for MW2, either: Gamasutra asked Activision and was told that no, Kotick genuinely meant "non-console-based" games.
Which essentially agency that Kotick is effectively saying that the Personal computer accounts for 70% of Activision's business. Hmm, I wonder where all that money is coming from. It's almost same thither's a really popular PC spirited verboten there for which millions of people pay monthly, operating theater something like that.
You ameliorate give thanks Rash nightly before you go to bed, Bobby. They're the ones paying your bills.
(Via Gamasutra)
https://www.escapistmagazine.com/kotick-only-30-of-activisions-profits-come-from-consoles/
Source: https://www.escapistmagazine.com/kotick-only-30-of-activisions-profits-come-from-consoles/
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